Top techniques for social media research
1) Analytics from different social media platforms:
Social media research would be deemed incomplete if it does not include data collected from social media applications. Analytics plays an integral role in building the foundation of research as it provides an insight into the response of the target audience. Twitter gives its users the liberty to search for keywords that are detailed in nature while also showing how many likes a particular tweet has received, how many times it is retweeted, etc. Analytics from Facebook can be downloaded and assessed. The level of engagement on every post and video is displayed in a manner that is easily comprehended.
Instagram bifurcates the audience based on days & weeks with varying analytics. Hashtags have the power to influence how well a particular post performs. Instagram gives information on the reach of each post & video.
Youtube has metrics that let creators know how many views every video has gotten, which part of the world their audience resides in & the source of traffic on their respective videos.
2) Observing web forums:
Forums are a reflection of the most recent social trends. As soon as some piece of information goes “viral” there will be multiple discussions going on simultaneously. If anyone wants to know the sentiments of their audience concerning a specific topic then they begin reading the content posted on forums.
3) Read Reviews:
We are living in an era where every aspect of life ranging from food to clothes is judged and rated. Reviews are now a part of our lives and an important one because they become a deciding factor on whether you will eventually purchase that product or not. An aggregate of reviews is easily quantified to develop a plan of action. If the reviews of a product are not good then the brand must ensure that they practice quality control or rectify any errors which are occurring on their end. Similarly, if a product is performing well consistently then it shall continue to maintain those standards to keep customers happy. Whenever product-related research is being conducted, the sentiments of buyers, potential buyers & target audience are inferred from reviews.
The content which gets posted on blogs and topics being discussed on blogs both have a significant impact on social media research. Something as small as a scandalous headline can impact the kind of viewership on a post. Bloggers have different niches ranging from fashion, child psychology, food, makeup, etc. Suppose a student wants to read about sustainable fashion then he or she would most likely search about it on the internet which would lead them to websites containing those keywords that indicate they contain relevant information.
4) Know what’s trending:
Google trends allow its users to learn about what topics are trending around the globe. Once someone has clarity on what is preferred by the audience the content is structured to get the best response possible. Certain social media researches revolve around trending topics specifically & such tools are helpful in such cases.
5) Data from research agencies:
Research agencies are constantly conducting researches on varying topics. There are chances that the topic regarding which an individual researcher is trying to collect data already exists with an organization already. It is wise to know beforehand which data exists before commencement. There could be a certain parameter that has not been covered in research and this creates the perfect opportunity for students to devise a topic that can provide apt information covering those parameters.